His Magical Thinking: “Steve Jobs”

So read this book.
 If you’re a teenager who “thinks different” and wants to understand how Jobs took that same quality and turned it from a liability to a world-changing asset; if you’re a geek who wants to understand how Jobs identified break-through technologies and made them commercial; if you’re an investor who wants to understand how a company learns less from great success than from failure; if you’re a board member who wants to understand how destructive a creative genius can be, and how to harness that genius without destroying a company; if you’re a CEO who wants to discover what makes a product a flop like Microsoft’s Zune instead of a hit like the iPod; if you’re a design student who doesn’t care about business but wants to understand why the iPad feels so comfortable to pick up (hint: rounded,not square, edges); if you’re an advertiser who wants to understand how two frames can be the difference between a “great” TV commercial and a “shit” commercial; if you don’t care about any of that but just want to understand how all these products came to be…read this book.
 It’s great.
 Maybe even insanely great.

via Jeff Matthews Is Not Making This Up: His Magical Thinking: “Steve Jobs” by Walter Isaacson.

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