Arcade Fire has release an interactive short film to accompany their song We Used To Wait, from their latest album The Suburbs.
Called The Wilderness Downtown, the film was shot by director Chris Milk (who has also made videos for Kanye West and U2) and features an unlikely collaborator: Google.
The company teamed up with the band and the director on the interactive element, which makes use of the companies Google Map and Street View databases, allowing the viewer to customize the video by entering the address of the house they grew up in.
Go try it. A word of warning though: it is built to run on Google Chrome and it will be an exercise in patience to try it on another browser.