The Brand Bubble

Our research reveals that while brand values have risen steadily over the past decade, brand awareness has declined 20%, brand esteem 12%, perceived brand quality eroded by 24%, and trust in brands is down a staggering 50%.

This diminution of brand value is occurring precisely at the same time that media fragmentation and technology is creating tectonic shifts in how consumers interact with brands.

Consumers now trust each other more than they trust brands.

via Change This – The Brand Bubble: How Business Speculation in the Consumer Marketplace Threatens Our Economy.


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