FAKE OUT – The Bay Boycott of AHAVA is unsuccessful

could it be that this boycott was intentionally organized on a product and at a time to GIVE THE APPEARANCE of succeeding?


After careful investigation into rumours of a boycott of Israeli-based Ahava beauty products by the Hudson’s Bay Company, Friends of Simon Wiesenthal Center for Holocaust Studies (FSWC) has discovered there is no boycott of Ahava or any other Israel-based products. This has been confirmed by both Ahava’s Israel office and its head office for North America in New York.  It has further been directly confirmed by HBC’s President and CEO, Bonnie Brooks.

“We are very pleased to note that the Bay has come out strongly against the pressure to join an antisemitic boycott by a radical organization in Canada,” said Avi Benlolo, President and CEO of FSWC. “It is very important for community leaders to investigate matters of this nature diligently, rather than empower and give prominence to the Israel boycotters,” he explained.


The following statement on behalf of Bonnie Brooks, expected to be honoured by the Israel Cancer Research Fund later this year, was released today:

“The brand in question, Ahava, has been discontinued globally by the brand owner, not by The Bay. One of our largest shareholders of the Hudson’s Bay Trading Company is one of North America’s most significant Israel supporters, and our Governor along with our Chief Beauty Merchant responsible for this product range, are both Jewish. We do not discontinue products due to pressure from any source other than our own decision based on either sales performance or product quality,” Ms. Brooks said. “We are very concerned that we have received hundreds of emails and negative customer reaction inside our stores, all due to the spreading of incorrect information, which has upset our many customers, employees, their families and the fashion industry who are supportive of Israel. We would appreciate the parties involved in the protest, being set straight as soon as possible,” she added.

via Simon Wiesenthal Centre



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