RIM and their options

As I see it RIM has three options but only two of them have any hope of helping them retain relevance in the “smart device” market. They can keep doing what they’re doing and ignore the obvious sea-change. They can adopt Android and become a commodity player banking on their ability to integrate BBM and some backend mojo to get an edge on other Android-based competitors or they can chart their own course with their own software and hardware combination.

Right. RIM has picked the option that you, as an Apple aficionado, would say that you’d pick but, odds are, you’d probably just cave and ship an Android based device.

via kickingbear» What Would RIM Do?.


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