The win marks the third year in a row that the North American nation has been ranked first in the 2013 Country RepTrak™ Study, which surveys more than 27,000 people from the G8 countries.

The Country RepTrak™ Study measures the reputation of 50 countries based on levels of trust, esteem, admiration and respect, as well as perceptions regarding 16 attributes that include it being viewed as: a safe place to visit, a beautiful country, having friendly and welcoming residents, having progressive social and economic policies, being run by an effective government, and more. 

Fieldwork took place between January and March 2013. Along with Canada, which received a score of 76.6 on a 100-point scale, the top five countries include: Sweden (76.5, up from third place in 2012), Switzerland (76.3, also up one notch from last year’s fourth place ranking), Australia (76.1, down from second place), and Norway (74.1 points). At the opposite pole are Russia (36.7), Nigeria (34.0), Pakistan (28.8), Iran (22.6), and Iraq (21.2). The U.S. ranked 22 nd, China placed 44th , while Japan fared the best at 14th.

via Reputation Institute


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